It's Our Very First Anniversary!

With today being our very first anniversary, we wanted to take this post to tell our story and introduce you to the people behind the scenes. 


Prior to owning the boutique, I worked for UPS for 10 years travelling the country to help open franchise locations. After having my daughter, Ella, I resigned and pursued a local career at Kennametal where I worked in marketing until laid off in 2009. Being an alumni from Seton Hill University, I began the MBA program in the winter of 2010. This is where the passion for being an entrepreneur was established. During this time one of my professors taught a class on Entrepreneurship. Little did I know this would open the box to several ideas of owning a business. 


My partner, Mark, worked for Kennametal for 12 years beginning his career in Engineering, then onto Marketing. Mark was, also laid off in 2010. A few months later, Mark and I met with E-Magnify to start our new ventures. We determined our passion and desire in helping others feel good about themselves, along with having a business who could participate in our community. So the wheels started turning...


One evening while working on our business plan we needed a name for our store, but we wanted to incorporate the names of our children - since this is who we are ultimately doing this for. So if you were not aware by now how we got our name, here it is. One of our favorite questions - 'Aw Else' Boutique came from Mark's girls initials Ashley, Amanda and Ally White for "Aw" and "Else" is my daughter's initials Ella Louise Shaffer. It meant a lot to us keeping our family values at the forefront of our business. 

So with that being said, I dedicate this blog to all those who have supported us and our dream throughout this year. Also to our vendors, the new relationships we have built within our community and customers whom we love to serve. 


We promise to continue our support of local businesses, made in the USA products and local artists. 


Thank you for one incredible year! 
I have to add a plugin to visit awelseboutique.com to view all our upcoming events for this month! Too much you won't want to miss.