BRAND New at Aw Else Boutique

We told you that our trip to the New York tradeshows was a fabulous - if not exhausting! - success and that you should be anticipating the arrival of several new brands at Aw Else Boutique in the coming months.  Well, we already have two new arrivals!  We hope you're going to be as excited as we are about these two new lines of jewelry.

marlyn schiff



First, for your fashion pleasure, jewelry from Marlyn Schiff (pronounced MAR lyn) is now appearing at AEB.  Jane Seymour, Bethany Frankel, Rachael Ray, and Gayle King are among the celebrities who wear her designs.  Her jewelry has also been featured on television programs like Good Morning America, Rachael Ray, and even Sex in the City!  Plus, Ms. Schiff's designs have garnered editorial coverage in prominent women's magazine such as In Style, Good Housekeeping, People Style Watch, Oprah, Lucky, Redbook, Real Simple, and Marie Claire. 

marlyn schiff Necklace and Bangles

You'll find that her designs are trendy, yet classic, through her unique methods of mixing color, textures, and materials. The marlyn schiff line is sold internationally and in several exclusive boutiques in the US. 

Creations by Georgianni



You Swarovski-loving gals will really love our next new arrival - jewellery (yes, with two Ls & two Es) from Creations by Georgianni.  Founder Georgianni Varoutsos was inspired to create the company when they returned to Canada after living for a number of years in Greece, where she was born.  She was looking for a way for her children to embrace the Greek culture and language.  Before pursuing a new profession and establishing her jewellrey company in 1993, Georgia had always had a creative streak.  

Creations by Georgianni Necklace, Bracelet, Ring & Earrings

Initially, Georgia and John created their jewellrey designs from their home and sold them to upscale boutiques in Montreal.  Georgia's success with creating unique accessories allowed the Varoutsos to grow their business quickly. Creations by Georgianni have been seen on participants in both the Miss America and Miss USA pagents, not to mention a few Hollywood stars.  Like marlyn schiff, Creations by Georgianni is sold in upscale boutiques throughout North America, as well as internationally.

Creations by Georgianni Necklace

And now you can shop both of these fabulous lines of worldy, current, classic jewelry right here in Greensburg, PA!  We can't wait for you to visit Aw Else Boutique to see all the beautiful pieces we've brought in for you.  You'll be impressed with both the aesthetic design and the delicate yet substantial construction of these cosmopolitcan brands of jewelry.  We promise!

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We're not leaving...we just got back today!

Arriving, over the weekend, at the Empire Hotel in NYC

Whew! We just landed in Pittsburgh from our trip to The Big Apple, where we spent our days exploring fashion accessory trends from Paris to New York to Los Angeles! It was almost as exhausting as it was exciting...getting up every morning at 5:00 and walking a marathon to visit not one but two tradeshows. And each of these shows had over 2,000 vendors!  We did so much walking our pedometers would have exploded, had we remembered to bring them along!  After a long day of browsing, we'd then go back to our hotel room for more research and discussion.  Finally, we painstakingly decided which brands and items we liked enough to bring to Aw Else Boutique for you.

Among other things, you're going to be seeing a lot of brilliant, rich colors this year.  If you're following us on Facebook, twitter, and/or Google+, you already know that the Pantone® color of the year is emerald.  That might be the year's hottest color, but 2013's other right-now colors are teal, mustard yellow, coral, and white!

You're going to love the new products and brands that will be arriving at AEB in the coming months. We're sticking with the theme of interchangeability of accessories - a must for our customers - but we're also branching out into new territory.

We can’t wait until we have plans finalized and more specifics to offer you. For now we’ll share some hints about what you can expect to see at Aw Else Boutique in the coming months:

• An elite line of handbags with interchangeable covers.
• Purses and other items in fine, Italian leathers.
• That all-important summer accessory: Sunglasses!
• Expansion of our John Wind jewelry, featuring statement-making pieces.
• Several new lines of jewelry.
• Votivo candles, from Grace Management (which also owns our Bridgewater candles).

But first, we need to unpack.

New Year, New Opportunities, New Possibilities

According to the internet (so it must be true), 45% of us typically make New Year's resolutions.  (Whereas, 38% percent of us never do.)  The bad news is that only 8% of us actually succeed in achieving our resolutions.  The good news is that people who explicitly make resolutions are ten times more likely to achieve their goals! 

Many of the most popular resolutions concern better self-care and improved quality of life (e.g., lose weight/get in shape, quit smoking, get more organized and spend more time with family and friends).  Achieving any of those resolutions would improve a person's life in one or more ways.  For example, losing weight has many benefits: better health, improved appearance, enhanced self-esteem, and more energy - which can then be channeled into other things that are important to the person, whether that's their job, their family, or their other activities and relationships.  At AEB, we know that looking and feeling your best go hand-in-hand.

At Aw Else Boutique, we have resolutions for 2013.  We have many plans in the works for improving our services and product offering this year.  We'll be kicking off the New Year with a four-day trip to the Big Apple where we will be meeting vendors and selecting new products.  Where else can LA, Paris, and NY come together in a giant fashion explosion?  We can't wait to learn more about 2013 style trends and to connect with new vendors of hangbags, jewelry, shoes and other accessories. 

We'll likely polish off the trip by sneaking off to grab a carriage ride through Central Park, as my business partner is now also officially my fiance!  Yes, 2013 promises to be a very big year for us, indeed!

In addition to our hopes for Aw Else Boutique, we also want to support you in your efforts to create a "new you" this year - we want you to look and feel your best every day.

First, we're hosting our New Year, New You Event January 3rd, 4th, and 5th.  We're hoping that you're resolving to invest in yourself this year, and we'd like to help.  Call us to set an appointment with our staff for a FREE accessories consultation.  Wear or bring a new or favorite outfit, and we'll help you accessorize it so you'll feel your very best in it!  (Check your email for a money-saving coupon to be used during this three-day event, too!)

Getting organized is also one of the most popular New Year's resolutions.  Not surprisingly, January is national Get Organized Month.  When you're organized, it frees up your time and energy (both physical and mental) to focus on the things that are really important to you.  To go along with that New Year's theme, Aw Else Boutique wants to help you get organized with our three-day special on Pouchee.  Visit un January 10th, 11th, and 12th and take $5 off any Pouchee $29.99 and up!  If you're not already familiar with Pouchee, HERE is a cute, informative video that demonstrates how they help contain and organize personal items in your purse.

Finally, gettting out of debt or otherwise spending more wisely is consistently among Americans' top 10 resolutions.  For this we will be offering our Annual January Clearance Sale, January 21st through the 31st.  Take advantage of great seasonal deals! Save up to 50% on fall and winter accessories, including select handbags, candles, jewelry, shoes and more. (Not valid with other offers or prior purchases. Available while supply lasts.)  Come in for great deals on seasonal merchandise!  Stay tuned for more details.

So do YOU have resolutions for 2013?   We hope you have chosen one or more resolutions that include investing in yourself in some way.   If you are among the 45% who set resolutions, be deliberate about it. Write them down. Share them with others who will hold you accountable. You can beat the statistics and succeed.  Good luck!

Happy New Year - and Happy New You!