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Monday, February 18, 2013

Versatility Meets High-Fashion for Women On The Go!


We have another new arrival here at Aw Else Boutique – clutches with interchangeable covers from Carrie Dunham!

Featured recently in “O” magazine, Carrie Dunham begins to make way into the world of fashion.



Step 1: Select a “naked” bag – which unlike many other interchangeable purse lines can be carried on its own.  



Step 2: Select your favorite cover.  When you collect several covers for your Carrie Dunham purse, you can instantly, completely change the look of an outfit through the simple swap of the cover. 



MORE ON THE BRAND

A lot of women select brands of clothing and accessories based upon not only how the items look, but also upon what we know about the people behind the brand.  At AEB, we carefully select brands to add to our offering with that in mind.  We think you’ll love the story behind this up-and-coming line of handbags.
The Carrie Dunham brand of bags was created by Carrie Hubbell, who left a successful career in finance to pursue her true passion of having her own line of fashionable bags.  As a professional woman, she had trouble lugging her laptop around without damaging it, as did her twin sister (and every other business gal for that matter).  This made her realize that there was a hole in the market for laptop bags – for ones that would both protect a laptop and be fashionable for the woman carrying it.  So while she was attending Cornell University’s Johnson School of Management to advance her finance career, she added some coursework in design and in running a business.
Initially her line, launched in 2008, consisted of reversible laptop bags, laptop cases, totes and camera cases.  Since then, she’s added cases for other electronic devices and the Dunham Clutch and Satchel collections.
She uses colors and patterns with the intent to make women feel revived and energized in their daily lives, to make the routines of women – from students to professionals to stay-at-home moms – both easier and more fashionable.  

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